Role: Senior Copywriter
Project: Brand Refresh Training
Project Title: Who Want to be a Brand Expert
With new hires and an M+C transformation, Accenture needed to ensure everyone was up-to-speed on the company’s branding – the look and feel, and the voice and tone. After all, there is more to Accenture’s brand value than just a lot of purple!
Let’s get people excited for their Brand Training Refresh with a little sizzle!
Every live game show is going to need a great script.
This one was particularly challenging because Accenture was using two different platforms, simultaneously so the timing of everything had to be precise.
Metaverse
After the gameshow segment of the training, people had the opportunity to explore a Virtual Show Floor Gallery of actual work. The work displayed required write-ups about each project, and the platform itself required wayfinding for the participants.
