Accenture Life Trends 2023
For well over a decade, Fjord published the Fjord Trends, a premier marketing trends forecasting report. After Accenture acquired Fjord, the new name became the Accenture Life Trends, while the same top-notch research and analytics continues to go into creating the annual trends report.
As the Senior Copywriter, I wrote the script for the case film, while collaborating regularly with the video team throughout its creation.
Every trends report needs a website, after all.
The LinkedIn posts proved to be some of Accenture’s most successful in terms of reader engagement.