Role: Creative Lead
Project: Global Citizen Live 2022 activation
Project Name: Let there be change World Tour
As a sponsor of Global Citizen Live 2022, Accenture had an opportunity to make a splash with the activation.
Overseeing a team of 7 designers, a copywriter, 3 production assistants, 3 photographers, a video team of 3 and countless internal and external stakeholders, I guided Accenture’s creatives as they turned corporate swag into sustainable concert merch, hitting all the right notes by marrying the two with sustainably made “band Ts”. Part recruiting tool, with a focus on talent and a commitment to sustainability, Accenture drew inspiration from the classic band Ts of the past. They turned projects into band names and album covers, and case studies into tour dates, giving people a way to engage with the work and spread the message in a new, creative way that doesn’t feel “corporate”.
Accenture went beyond B2B or B2C and became B2Human.
Taking Over
A social media takeover ahead of the event itself proved hugely successful, driving a 450% in traffic to Accenture’s careers page.
Because we Cannes, Cannes, Cannes
The success of the Global Citizen Live activation inspired Accenture to submit the project for a Cannes Lion in 2023. Included in the submission materials was the case film, for which I wrote the script and worked closely with the videographers and editor. “And that rocks”.